Across industries, organizations are adopting a data-driven approach. But many small businesses are not leveraging data to adjust their strategy, a new study reveals.
Few Using Iteration in Marketing
According to TrackMaven’s 2017 Marketing Leadership Survey (PDF), most marketers (47 percent) use data after-the-fact to find out what worked and what didn’t. But a considerably smaller percentage of marketers (28 percent) use testing and benchmarking to constantly adjust their strategy.
