As you consider various marketing vehicles, keep this in mind: Research conducted by the National Restaurant Association (NRA) reveals that word of mouth is still the best method of advertising. More than four out of five consumers are likely to choose a table-service restaurant they haven’t patronized before on the basis of a recommendation from a family member or a friend.
So make the foundation of your marketing program an absolutely dazzling dining experience that customers will want to talk about and repeat.
