Spend any time researching marketing trends and tactics for 2017, and you’ll see the words ‘genuine’ and ‘authentic’ over and over. Today’s marketing plan is to channel your authenticity and invite customers into your world. Marketers create relationships with their potential customers by making customers feel like they know the people behind the brands.
Individuals and companies are more visible than ever before. With dozens of social media outlets, brands have the opportunity to tell their story even as it’s happening.
