For many decades, the structure of the typical sales organisation treated inside sales as a supportive role. These reps made calls and executed tasks to equip their field sales colleagues to close as many deals as possible.
In recent years, the importance and responsibilities of inside sellers has grown dramatically. The evolution of inside sales is blending more and more with the field sales reps with SBI reporting that almost 75% of your customers don’t want face to face meetings anymore. Why aren’t you paying attention to them?
