As marketers start to craft their 2022 marketing strategy, brands should consider the benefits of collaborating with social media influencers on TikTok. Previously, the app was thought to be only for Gen Z or a younger demographic. For brands with a target audience outside this age range, there was no real motive to jump on the TikTok bandwagon — until now.
A new forecast has dubbed TikTok as the world’s third-largest social network, just behind Facebook and Instagram. In its inaugural forecast on TikTok’s global install base, Insider Intelligence — the firm previously known as eMarketer — predicts that TikTok will reach 755.0 million monthly users in 2022, after seeing 59.8% growth in 2020, followed by 40.8% growth in 2021.
