TikTok is quickly becoming the most popular social media platform, especially among young audiences, and it has huge potential for influencer marketing thanks to its algorithm.
In this article, we will show you everything you need to know to be successful at TikTok influencer marketing.
Why you should market on TikTok
The first reason is its popularity. TikTok has approximately 100 million monthly active U.S. users and it continues to grow.
But not only that, small influencers have engagement rates of 17.96% on TikTok, 3.86% on Instagram, and 1.63% on YouTube. On the other hand, big influencers have engagement rates of 4.96% on TikTok, 1.21% on Instagram, and 0.37% on YouTube.
