Social media trends are constantly changing, which means your business must evolve to continue engaging with — and selling to — customers on Facebook, Instagram, and other popular channels. Algorithm changes, social trends, and new platform features should inform the way you update your content and posting strategies. Make sure your brand continues to stay relevant to your target audience by keeping tabs on these six social media trends.
Social selling gets more advanced
Social media sites continue to add, and perfect, tools that allow businesses to sell their products and services directly to customers. Since the introduction of Facebook Marketplace, which began as a digital garage sale, social selling has moved beyond listing jogging strollers and secondhand golf clubs to offering big-ticket items like cars and real estate.
