Digital marketing is often viewed as a separate science and frequently compared vis-à-vis traditional marketing. To me, digital marketing is the evolution of marketing with the advent of new technologies. Social, Cloud, Analytics and Mobility have changed the rules of the game. Still, the basics of marketing remain the same. That is to inform the customers about the product, pricing via promotion and packaging. New technologies like 3D printing, augmented reality, VR, AI helps us in understanding and reaching out to the customer in the most cost-effective way.