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Turn April Fool’s Day Into a Marketing Success With These Innovative Strategies

March 30, 2023

Via: Entrepreneur

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April Fools’ Day has been a favorite holiday with pranksters for centuries. Over the past decade or so, some of the world’s biggest brands have embraced the April Fools’ spirit in a bid to connect with their markets.

April Fools’ Day also offers excellent opportunities for small businesses to launch fun, lighthearted campaigns that connect with their audiences. Sharing a joke is a powerful tool to create exposure and build rapport quicker than straight-faced marketing campaigns.

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