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What Are Micro-Influencers and How Are They Changing Ecommerce?

July 11, 2019

In the past few years, influencer marketing has become big business. Top influencers are banking millions of dollars with their campaigns and Instagram photos, but is this coming to an end? Recent news points to just how manipulative these larger influencers can be, and how things might not be as they seem.

Cue micro-influencers, which might be the marketing world’s solution to the influencer problem. A micro-influencer is an individual with 1,000 to a million followers, though they’re usually at the smaller end of that spectrum.

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