Here industry leaders from Avalara, Xerox and social media expert Ian Moyse share their tips as to what they use social media for.
What is social used for?
Social listening
The likes of Will Frei, Social Media Manager at Avalara uses social media to inform business strategy, by determining which brand messages are receiving the most attention and by which audiences.
Using demographic information can help you to understand and improve your targeting strategy. Analysing device usage helps identify the type of content that would look most desirable for set devices, e.g. mobile users may favour visual content that is quick and easy to consume.
