f you’ve been reading the news, drinking beer, or doing both at once, I’m sure you know by now that Budweiser, the “King of Beers”, has rebranded itself as “America” (at least until this electoral process has ended.)
“We thought nothing was more iconic than Budweiser and nothing was more iconic than America,” gushed the creative director at the firm paid to give Budweiser a new identity.
As Libby Nelson over at Vox said, “The campaign is Budweiser’s plea for attention — and it’s working.” But from the way reporters have been covering the story, it doesn’t look like it’s the type of attention Budweiser intended.
