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What’s the Better Investment – Paid Search or SEO?

Working with limited marketing resources often means prioritizing your initiatives based on the overall impact they can have on your goals. One of the main considerations in this pursuit is whether your time is better invested in paid search or in search engine optimization (SEO). This can be a tricky decision. In this guide, we walk through pros and cons of each approach, as well as the performance you can expect from each.

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