We’ve all been in a team meeting where creative ideas flow left and right — but they’re overridden by the loudest, the most influential or highest-ranking person in the room. This ‘because I said so’ approach to decision-making doesn’t do anyone any good. It overlooks team members’ thoughts and ignores any input from crucial business data.
Data is essential to decision-making because it adds a neutral yet well-informed voice to the conversation. Nearly everything we do daily is influenced by data in some capacity – observing the cars around us before we change lanes on the highway or reading reviews before making a reservation at a restaurant. Why should making critical business decisions be any different?
