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Why You Need A Single Source Of Truth For Marketing Data

April 20, 2016

Via: Business 2 Community

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Data overload is a real problem.

Origami Logic’s 2016 Marketing Signals Report found that the number one measurement struggle for marketers was having multiple systems that capture and measure the signals. In other words, marketers don’t have a single source of truth and have a hard time reconciling their different sources of data.

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