For quite some time now, we’ve looked at the optimization and experience of mobile as an option rather than a necessity — the added boost to really keep your site and campaign efforts kicking and competitive. But less than being an added boost has mobile optimization become an absolute must, as user and device research indicates an irrefutable shift away from the traditional desktop and towards smartphones.
As you may or may not have already heard, recent reports show that more Google searches were completed on mobile devices than desktops.
