ew business concepts are as topical and ‘buzzwordy’ as that of an organizations’ value proposition. The subject of constant debate and conjecture, a value proposition can be defined as a “positioning statement that explains what benefit you provide for who and how you do it uniquely well”.
Here’s the thing: most people don’t care. That is, most people spend their days in a busy, if not hurried state, focused on their own problems and priorities. Adding to the marketers’ challenge is that the average American will see between 4,000 and 10,000 ads per day.
