You can get a much better return on YouTube ads compared to what you can get through Facebook ads in today’s environment. While both of these platforms can still get you a positive return, the return you get on YouTube ads is much bigger overall.
Both platforms still give advertisers the same fundamental returns as always by offering insights into who is interested in buying products and services in your market in real time. In my experience, YouTube has gotten significantly better at offering these opportunities for their advertisers, while Facebook has gotten much worse during the same three-year period.
