Tag: social proof

December 22, 2022

Social proof is all about demonstrating credibility, which makes it a powerful phenomenon that entrepreneurs can and should be using in their marketing efforts. Not sure how to make it happen? Here are six different types of social proof, as […]

November 9, 2022

All of the talk of a recession is forcing small business owners to hope for the best and prepare for the worst. To understand how small businesses are preparing, I contacted several marketing agencies that specialize in working with entrepreneurs […]

January 13, 2022

While many marketers focus on getting the right content viewed by the right people, getting noticed is only half the battle. What keeps customers coming back to your business again and again is engaging content. Holding your audience’s attention and […]

October 11, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. […]

October 8, 2021

Studies show that 1 in 10 purchases are now made on social media, a clear indication that new digital touchpoints are emerging for online holiday shopping. Mobile platforms are said to be the biggest driver on social media purchases, with […]

June 30, 2021

You don’t need a huge budget to launch a successful marketing campaign. With a list of effective online marketing tactics and some time and effort, you can do what the big brands do but even if you’re on a shoestring […]

January 31, 2020

Industries across the board are turning to predictive big data analysis to develop strategies, improve processes, and in turn, help drive sales for their company. When it comes to developing marketing campaigns, those initiatives have traditionally been driven by feeling […]

April 16, 2019

Most small business owners today know that they need a website. But what many fail to realize is that their websites need to be more effective. A website is meant to attract consumers to your business. But what do those […]