Engagement is really another way of saying “emotional reaction”. Customer engagement, therefore, is basically how customers respond to your brand on an emotional level. The more of a positive emotional connection they feel with you, the more likely they are to become not just repeat customers but also brand ambassadors.
Many companies are already fully aware of this and actively looking for ways to increase customer engagement. The good news is that digital signage can provide a very affordable and cost-effective way to connect with your customers and draw them into your brand experience. Here, Display Technology share some tips as to how they can help.
