The B2B market has seen significant growth and development in recent years, and it’s not hard to trace the original source – the advance of the internet and the various technologies that surround it. It’s no secret that pretty much every company has an active online presence these days, and those who take proper advantage of that situation stand to gain a lot when it comes to B2B interactions.
Not all strategies in this sector are equal though – some will work much better than others, especially today.
