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Are Marketplaces Worth The Cost?

November 6, 2018

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I was chatting with a colleague the other day, and he asked me an interesting question:

“Do sellers ever complain about the fees required to sell on a marketplace?”

It’s a question with lots of angles, but I knew my answer almost immediately. The answer is… yes, but really no.

Fact: marketplace selling is hard. There are lots of things about which sellers can, and do, legitimately complain. They’re treated pretty poorly by the various marketplaces (unless they are huge sellers, in which case the marketplace courts them and simultaneously studies/copies them). Small infractions can lead to the complete shutdown of their revenue stream. Their word is less valued than that of the buyer, because buyer satisfaction is paramount.

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