When the best of machine learning and display combine into new features for search, that’s what you call a game-changer.
This year, that change was in-market audiences, with both Google and Bing rolling out in-market audiences for their search platforms after being available to on the Google Display Network since 2014.
In-market audiences cover audiences that are in the market for products and services in industries ranging from apparel to travel, and Google and Bing are expected to release more audiences steadily over time.
