In the book marketing world what works today can be considered old news tomorrow and won’t work because ‘everybody’ is doing it. Some tactics continue to be effective over time. As a book publicist I keep an eye out for the latest tips and techniques. Here’s a list of ‘easy’ ways authors can promote their books.
TV news.
Few mediums reach as many people as TV news. I’ve spent the better portion of my life placing clients on TV news programs and interview shows. It’s extremely effective in letting people know about your book.
