The digital world is obsessed with trends. Trending videos, sounds, images, backgrounds — you name it. Trends change overnight and without notice; act quickly or you’ll be left in the dust by the algorithm.
As much as capitalizing on a successful trend can lift your business, many small and medium-sized businesses (SMBs) would benefit from shifting their attention from Hail Marys to the basics of business building. These are principles that no matter the social media platform, algorithm or brand, don’t go out of style. They were here yesterday, and they’ll be even more valuable tomorrow.
