One hundred years from now, when historians are asked what they labeled as the biggest breakthrough in human development following the turn of the millennium, chances are that their answer will be the rise of social media.
What began as an avenue for individuals to connect with one another has evolved into an intricate entity in which businesses can market their brand messaging to mass amounts of people. Now, the big platforms like Facebook, Twitter, LinkedIn and Instagram have become mainstays in nearly all marketing strategies.
