If the menu of options you have to spur on business growth are overwhelming, consider going back to basics
As a marketing leader, you understand the need to drive business growth. After all, if you aren’t taking action and making smart decisions based on reliable data – you can be sure your competitors are.
But the list of initiatives you’re supposed to follow through on can be long and intimidating. How will you have time for it all? What should you prioritize?
Let’s start by revisiting a few of the basics.
