If people are talking about you and your business online, wouldn’t you want to know about it? As a small business, it’s important to monitor your online reputation. Gaining the trust of consumers can make or break your company.
Positive reviews and word of mouth marketing equate to trust, and most people flock to online sites to review a business or get the opinion of friends and acquaintances. It’s essential to your business that you monitor what customers are saying so that you can promote the positive reviews and make amends with the negative.
