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B2B users are a whole different ballgame in the marketing community. Treating them the same as B2C audiences won’t bring in the engagement and revenue businesses are looking for.
Marketers can look at building a project management plan for engaging with these client bases—having a plan in place will streamline the outreach process.
To build your plan, you can use the six steps outlined below that will help you reach the B2B audience market in 2020.
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