“One of the biggest problems with strategy is that the business doesn’t have one.” It’s common to read this phrase in articles that aim to identify why a business strategy isn’t working.
And yet, every business has a strategy because strategy is about choices — and the team makes choices every day. The issue is that the choices they make do not advance the business.
Effective teams make deliberate choices so every action the business takes drives toward delivering the value the business exists to deliver.
