Traditional wisdom states that the first company to market often correlates with profits and dominance of the market over the long run. Although anyone with experience knows that being first doesn’t always translate to success, it happens more often than not. Developing software apps in new niches is no exception. There is constant pressure to get that much-coveted first-mover advantage and the brand recognition that comes with developing something new. Furthermore, software development must keep up with the constantly evolving hardware and operating system environment involved in mobile, in addition to evolving customer expectations.
