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Don’t Let Your Blind Spots Doom Your Marketing Strategy

September 3, 2019

Even the best marketers make mistakes, as the industry has learned again and again. The best of the best work on a lot of different projects, and it’s inevitable that something will slip through.

For example, Dolce & Gabbana debuted a campaign last November that was, unfortunately and unintentionally, filled with stereotypes. One advertisement from the campaign featured a Chinese model struggling to eat Italian food with chopsticks. Had the fashion brand’s marketers sought a second opinion, they almost certainly would’ve realized the possible fallout.

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