Even the best marketers make mistakes, as the industry has learned again and again. The best of the best work on a lot of different projects, and it’s inevitable that something will slip through.
For example, Dolce & Gabbana debuted a campaign last November that was, unfortunately and unintentionally, filled with stereotypes. One advertisement from the campaign featured a Chinese model struggling to eat Italian food with chopsticks. Had the fashion brand’s marketers sought a second opinion, they almost certainly would’ve realized the possible fallout.