In the past two years, brands like Supply, Beardbrand, and Ranch Road Boots joined the likes of Nike and Ikea to exit Amazon. While this shift in strategy does pique the interest of DTC brands, it is one that removes its presence from the biggest shopping site in the world. This begs the question: How can brands leverage Amazon to grow DTC sales? Let’s dive right into it.
As the largest product search engine in the world, Amazon offers key benefits that work to the seller’s advantage and also appeal to consumers. Specifically, consumers trust the platform. Further, added incentives, such as Amazon’s single-day delivery, an accessible catalog of diverse products and the brand’s buying power, add to the platform’s assets.
