Product development has long been an elevated science with frameworks, rules and significant research work conducted to ensure the product in question is fit-for-market and valued for its price.
But not every company is using the full suite of tools available to tap into the collective wisdom of the consumer base. Developing a product that can make or break your organization is too important to get wrong or approach without sufficient intelligence. While most organizations adopting a product engineering mindset approach their product development cycles with a structured framework, they may fail to analyze and incorporate deep insights from the billions of online conversations about products, companies, and trends.
