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How AI powers modern product lifecycle management

May 5, 2022

Product development has long been an elevated science with frameworks, rules and significant research work conducted to ensure the product in question is fit-for-market and valued for its price.

But not every company is using the full suite of tools available to tap into the collective wisdom of the consumer base. Developing a product that can make or break your organization is too important to get wrong or approach without sufficient intelligence. While most organizations adopting a product engineering mindset approach their product development cycles with a structured framework, they may fail to analyze and incorporate deep insights from the billions of online conversations about products, companies, and trends.

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