There is no doubting that we live in the social media age. Personal and business accounts invest a lot of time and money into growing their social media channels, yet it is not so much about the numbers of followers you have, but how many people engage.
However, social media platforms are congested. Because of the myriad voices attempting to get their message heard, it can be easy to go unnoticed, even if what you’re saying is topical and relevant. Don’t get me wrong: social media is fantastic, but when it comes to growing a business, building an email list is more important than how many followers you have.
