When marketers talk about reviews, they mainly refer to the good things people say about their products and brands. It’s not hard to imagine why this is the case. There’s no question that positive reviews from real customers can help you build social proof and boost your conversion rate.
But did you know that negative reviews can actually help you grow your business? It’s true! Believe it or not, there are countless opportunities to fine-tune your products and build rapport with customers by engaging with negative reviews.