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How to Show Compassion Without Compromising on Performance

Many leaders think they have to choose between delivering results and supporting employees’ needs. They don’t – but doing both sustainably requires careful navigation.

At WD-40 Company, there are no teams. Instead, there are tribes. Tribe members look out for one another, feel a sense of belonging and share the company’s values and vision. Compassion is at the heart of the work culture at the consumer products manufacturer, which strives to create a community of highly engaged employees who deliver their best every day.

Chairman and former CEO Garry Ridge believes that when workers are cared for, they yield remarkable results. Caring does not mean coddling, he stresses, and this compassionate approach delivers business outcomes, produces quality products and benefits shareholders.

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