Only 25% of new businesses make it to 15 years or more.
My co-founder Brendan and I are lucky to be in that 25%. This year, our company, Wistia, turned 17. After nearly two decades in the game, we’ve learned that holding strong to certain principles and focusing on specific areas can set you up to stay in the game for the long haul.
Here are a few things we’ve learned.
1. Slow down to move faster
If your business is a car, your job as a founder is to decide which direction to steer and how fast to go. This means you need to know when to hit the gas, hit the brake, floor it, or slow down.
