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Innovation Thinking: Purpose-Driven Innovation and the Importance of Infusing Meaning Into Work

January 13, 2020

Purpose, while not a necessary ingredient to innovation itself, is nevertheless an important driver in fostering innovative culture within organizations. A sense of purpose—defined as a driving mission over the goal of simply being profitable—helps companies to better understand their environments, generate more ideas and suggestions, and overall improve the quality and quantity of innovation within the business.

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