“Teamwork makes the dream work!” We’ve heard this phrase (ad nauseam) so it can be received with a covert, cynical eye roll because we all know just how difficult it is working on teams. One of the most important teams in any organization is the one charged with creating and communicating the strategy (aka the dream). A strategy articulates how an organization will achieve its growth, financial and profitability objectives, informing where resources will be allocated, and by definition, where they will not. Done effectively, it provides an organization its superordinate goal that ties disparate departmental agendas together.
