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Why Most Founders and Investors Are Wrong About Disruption

February 15, 2024

There’s something that every leader needs to understand about disruption: It is always happening.

It is always taking place. It can be easy to believe that disruption is limited to once-in-a-lifetime occurrences, where the world is forever changed. Or that it is always mass scale. In reality, everything is always in a state of business change. It can come in many different sizes and forms. It can also happen at any time and anywhere.

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