Covid-19 lockdown is still with us, and there can be no denying that the business and economic landscape is deteriorating. In the UK, around 10% of businesses have vanished, and this figure, once revised, will be higher. Richard Branson has appealed for government help for Virgin Atlantic one of Britain’s biggest brands.
Part of the problem is that this is an unprecedented time. None of us has had to cope with this kind of situation. During the financial crash, you could at least sell to customers as your store could open. The Covid-19 situation is a different animal completely.