Top

Machine learning is fast becoming business imperative for marketing

July 5, 2017

Imagine a world ruled by robots, where artificial intelligence (AI) is used to wield commercial influence and drive our daily decisions. Imagine if your every move was predictable, your behaviours easily anticipated, your world reduced to a set of probabilities. This might sound like the stuff of science fiction, but this isn’t a dreamed up dystopian reality — in fact, it’s the world we’re living in today.

But machine learning isn’t the stuff of nightmares conjured up in futuristic Hollywood thrillers — in fact, it’s something with which most of us are very familiar, thanks to its prolific use in online shopping portals and video streaming services like Netflix.

Read More on Ventureburn