Marketing is the most critical function of any modern business. CEOs who have a top CMO are able to grow their top and bottom-line and frankly, have a lot more job security than those whose marketing leaders are B-players.
There is great pressure for organizations to hire A-level CMOs during a time where competition for top talent has never been more fierce and supply is decreasing, as not all top marketers have kept up with the changes in digital. In today’s marketing environment, you can’t afford to have anything but top-level leadership. If you’re seeing a drop in revenue because your competitors are acquiring new customers faster than you, you can’t continue to move in the wrong direction with a subpar CMO.
