According to a study from Demand Gen, 79% of B2B buyers say there are 1-6 people involved in the purchase process, which creates a more complex buying journey with several minds to convince.
This puts a heavy emphasis on organic search and the research stages of the buying journey where B2B eCommerce companies need to satisfy buyer concerns, every step of the way. In this article, we look at a series of SEO strategies for B2B retailers to capture relevant traffic, address their needs and convert them into paying customers.
