Oribi, a no-code marketing analytics tool, has raised $15.5 million in a series B round of funding led by Ibex. The raise comes amid something of a boom for low-code/no-code platforms, spanning everything from web development and enterprise app building to web testing, game development, and process automation.
Founded out of Tel Aviv in 2015, Oribi is vying for a market that is dominated by Google Analytics, with the promise of clear, data-driven insights without the need to involve developers at any stage of the process.
