Medium is making its way into the mainstream as a simple and easy-to-use platform for writers, marketers and other creatives wanting to publish their own content. If you’re unfamiliar with the website, Medium is a self-publishing platform that allows users to write and publish their own content and promote it to Medium’s wide audience of readers. You might be wondering — If you already have a blog, why would you use Medium? The benefits of using Medium exist in how well it lets your brand reach new audiences, and the way it garners real-life engagement from its users.
