We know that “big data” is a big buzzword for big business. However, with all of the data sources that entrepreneurs have available, what are the promises — and potential pitfalls — for small business owners?
To come up with a strategy and process for small business owners to make the most from big data, I talked to customer-centric, data-driven strategic marketer Marina Erulkar, founder and principal ofHampstead Solutions LLC.
Here are eight steps that Marina says that you should be taking to harness the power of big data for your small business.
