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Why Are Values Key to a Conscious Business?

Values have become a focal point for forward-thinking companies. They feature on their websites, in their annual reviews, as well as being incorporated into their processes and practices. So why are values so important?

Primarily, values say a lot about you and your business; they indicate what type of business you are and what you stand for. For instance, do your values depict a traditional business or do they represent a company that’s going to disrupt its industry? Do they demonstrate a strategy to build a people-centric business? Do your values reveal that you’re a company championing sustainability in its desire to help save the planet?

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