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As used in this context, a Microcast is a type of podcast with two characteristics that distinguish it from your average podcast: First, it is short in duration — usually between 1 to 3 minutes long (only 14% of podcasts are less than 10 minutes long); and second, it is published more frequently than the average podcast (currently only 7% of podcasts are published daily).
Here are five reasons why a Marketer should publish a microcast.
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